In late 2016, I wrote the blog Colors of My Mind , which discussed how the mind perceives color. Today, I am going to give a general overview of the presentation we received from Jamella Simmons at PPG Architectural Coatings, along with their color of 2018.
Jamella’s presentation took a stance that colors society tends to use are based on generational behaviors, and society’s overall feeling towards the world at that time. If you look back at the sixties avocado green could be found in just about every home in some form. The color stems from the green family, which is known as the color of rejuvenation and balance. Paint industry leaders feel this color was so widely used during this period due to the Vietnam War, and families seeking balance during turmoil.
Looking at the millennial generation that dominates the current consumer market, they seem to prefer the natural world once again as the influencing color palette. With a generation that seeks individuality, simplicity, and a return to our natural habitat, you will see neutrals used with accents typically found in nature.
PPG’s color experts have selected Black Flame as their 2018 color of the year. They feel this statement-making black, infused with an undertone of the deepest indigo, evokes the privacy, hope and classic modernism that many consumers crave today. Embodying the spirit of a tailored tuxedo or a little black dress, it is dressed-up, coveted, unapologetic and – most importantly – timeless.
At JL Architects we recognize the impact of color in a space, and its role in a project. Color can affect the mood, and even the functionality of the built environment. Perhaps we could improve the colors of your environment!
Project Manager, Restaurants